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Branding is not Brand

A brand is an emotional connection that influences our behaviour and actions

Branding is not Marketing

Marketing is the activities that help you promote your services and products.

Branding is not your Identity

An identity is who we are at the core. Changing our clothes doesn’t change our identity.

Branding is not Brand Strategy

Brand Strategy influences the process of Branding, not the other way around.

Branding is not Design

Design alone creates visual appeal without substance.


is the Consistent management of emotional connections through various touchpoints.

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