Branding is not Brand
A brand is an emotional connection that influences our behaviour and actions
Branding is not Marketing
Marketing is the activities that help you promote your services and products.
Branding is not your Identity
An identity is who we are at the core. Changing our clothes doesn’t change our identity.
Branding is not Brand Strategy
Brand Strategy influences the process of Branding, not the other way around.
Branding
is the Consistent management of emotional connections through various touchpoints.
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